PART III:
Ten Highly Effective Search Engine Optimization Tactics

Read how-to configure your website with successful search engine
optimization tips.

information
Each page of a website should contain a unique META title, META keyword, and META Description. It customizes the content in search queries. The META trio (keywords, title and descriptions) are the most prevalent elements to optimize for search engine placement.

Keyword Phrase
Every page should focus on one keyword phrase -- not a single word. Content should dictate the targeted phrase, but research is also necessary to help evaluate popularity. The search strings in your weekly reports and tools like Overture's "Search Term Suggestion Tool" can help.
http://inventory.overture.com/d/searchinventory/suggestion/

Keyword Phrases in Content
Any of the words used in the title, keyword or description of the METAS, should be used in the content of the web page..

Example: http://www.satvalue.com/essentials_in_sat.php (If you browse the content, you should notice that "satellite" is concurrent in the text.)

Repetitive Keyword Phrases
In generally, search engines read between the first 200 - 1000 characters of content on a page. It is essential to repeat the keyword phrases within the first 200 - 1,000 characters. Use targeted phrases as often as possible.

Keyword Phrases in Links
Place keyword phrases of content in and around the link. Remember to link the keywords in the "a href" of web copy.

Never Date Your Web Page
Do not use dates in your META title. The exceptions are time sensitive articles like press releases ore historical references. More importantly, datelines of content in the META title may discourage a user from clicking through because it appears outdated when the content may be relevant.

Delete Punctuation
In the Meta title, do not use punctuation in your META title. Replace a comma with the word, and. Combine phrases and ideas with a hyphen if necessary.

Submit to Directories
To achieve random traffic, submit sites to the following directories: Open Directory Project (dmoz.org), Zeal.com, Yahoo, and specialty directories for your topic. Moreover, submit deep-links to articles and subject pages in other appropriate directory categories, but review the search engine optimization for accurate placement.

Link Popularity
Locate sites that are overlap your website, directories. Solicit link partners for your website. Bear in mind that Link Popularity is not site explicit but is URL specific. Choose link popularity selectively because a link from a website to yours can enhance link popularity for the particular URL only.

Mix and Match Optimization Techniques
Due to the varying search engine criterion, the more you mix and match the better chance of search engine optimization. Experiment with a variety of optimization tactics. Try varying your META title from a single targeted keyword phrase.